Connecting Global Brands with Bahrain's Growing Market
Building Brands. Expanding Markets. Delivering Growth.
Established in 2025, Sooq Al Kheir Trading W.L.L. was founded with a vision to become one of Bahrain’s leading FMCG distribution and market development companies. We specialize in wholesale trading, retail distribution, product sourcing, brand development, and supply chain solutions that help businesses grow in an increasingly competitive marketplace. With an extensive portfolio of more than 3,000 products across food, non-food, and commodity categories, we serve retailers, wholesalers, supermarkets, hypermarkets, convenience stores, and HORECA businesses throughout Bahrain. As part of Trus Holding, we combine international sourcing capabilities with strong regional expertise, enabling us to deliver dependable products, competitive pricing, and exceptional customer service.
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Mission
Our mission is to deliver premium FMCG products through efficient sourcing, dependable distribution, and customer-focused service. We are committed to building long-term partnerships, developing successful brands, and creating lasting value for our suppliers, customers, and communities through operational excellence and continuous innovation.
Vision
We envision becoming one of Bahrain's most respected wholesale and distribution companies by creating sustainable growth opportunities for brands through innovation, operational excellence, and reliable market access. Our goal is to strengthen businesses by connecting quality products with consumers while continuously expanding our reach across the Kingdom.
Growing Through Trust, Scale & Market Excellence
Bahrain-Wide
Distribution Network
Helping Brands Grow Across Bahrain
Whether you’re seeking a trusted wholesale supplier, an experienced distribution partner, or a strategic route-to-market solution, Sooq Al Kheir Trading is ready to help your business succeed
Comprehensive FMCG Solutions for Every Business
Our diverse portfolio covers essential food and non-food categories, carefully sourced to meet the evolving needs of retailers, wholesalers, and commercial businesses across Bahrain.
Why Businesses Choose Sooq Al Kheir Trading
Extensive Product Portfolio
Choose from more than 3,000 premium FMCG products sourced from trusted regional and international manufacturers
Reliable Distribution Network
Our efficient warehousing, logistics, and distribution infrastructure ensure consistent product availability across Bahrain.
Global Sourcing Expertise
Leveraging strong international supplier relationships to deliver quality products at competitive prices.
Brand Development & Market Expansion
Helping regional and international brands establish a stronger presence through strategic distribution and market penetration.
Backed by Trus Holding
Benefit from the strength, operational excellence, and regional reach of one of the GCC’s leading FMCG business groups.
Customer-Centric Partnerships
We build lasting business relationships by understanding customer needs and delivering reliable, value-driven solutions.
Built on Values That Drive Sustainable Growth
Trust
Building lasting partnerships through transparency, accountability, and dependable service.
Quality
Delivering products and services that consistently meet international quality standards.
Integrity
Conducting every business relationship with honesty, professionalism, and ethical responsibility.
Excellence
Continuously improving our operations to create greater value for customers and partners.
Let's Build Stronger Businesses Together
Whether you’re an international manufacturer, regional supplier, retailer, or brand looking to expand across Bahrain, Sooq Al Kheir Trading W.L.L. is ready to become your trusted business partner.